2016 Annual Meeting

April 27-29, 2016

Fisherman's Wharf

San Francisco, CA

This event is SOLD OUT.

Visions of the Future

How can the changing fuels landscape affect your business? What can you do to ensure your company stays relevant? Changes across the fuels market are happening, and you need to know how to stay ahead of the game.

The vehicles market is alive and well, but technology is changing the consumer experience. Stakeholders from every corner of the industry are trying to influence this new direction – each with different objectives and challenges – making it difficult to know if we’re going in the right direction.

Don’t sit on the sideline while your peers and competitors blaze this trail. We invite you to join us at the 2016 Fuels Institute Annual Meeting where you’ll connect with stakeholders from across the fuels and vehicles industries to share ideas and explore opportunities for a path to a successful future. Fuels Institute meeting attendees return to work with a broader perspective and understanding of the diverse factors that influence their markets – making them more effective in their jobs and more valuable to their business.

We need you – leaders from across this complex industry – to come together to listen and learn from one another. Together we can face tomorrow’s challenges…today.

At the Fuels Institute Annual Meeting…

“Personal biases are shelved in favor of real concern about what might be the best future paths and best future choices for anyone using fuel.”

-Tom Kloza, Global Head of Energy Analysis, Oil Price Information Services

Wednesday, April 27

7:30 AM – 9:00 AM Networking Breakfast
9:00 AM – 4:30 PM Off-site Field Trips
5:00 PM – 6:00 PM Networking Reception

Thursday, April 28

7:00 AM – 8:00 AM Networking Breakfast
8:00 AM – 3:00 PM

General Session

  • Keynote: The State of the Fuel Retailing Industry
  • Perspectives for the Future of Liquid Fuel
  • Quality Assurance for Liquid Fuels
  • Keynote: Lessons from EPA's Past Experience Implementing Fuel Standards
  • Transportation Energy for Environmental Protection
    • Simon Mui, Scientist, Clean Vehicles & Fuels, Natural Resources Defense Council
    • Alberto Ayala, Deputy Executive Officer, California Air Resources Board

  • Future of Powertrains and Technology
12:00 PM – 1:00 PM Networking Lunch
3:15 PM – 5:00 PM 2nd Annual University Case Competition
Beyond Today: The Future of American Transportation
  • Duke University
  • Morgan State University
  • University of California, Berkeley
6:00 PM – 9:00 PM Awards Dinner - Bistro Boudin

Friday, April 29

7:00 AM – 8:00 AM Networking Breakfast
8:00 AM – 12:00 PM

General Session

  • Department of Energy's Co-Optimization of Fuels and Engines - Project Update

  • Keynote: Opportunities for the Market
  • Keynote: Decisions of the Head vs. Decisions of the Heart
    • Ellen Peters, Professor Psychology, Director, Ohio State University Decision Sciences Collaborative

  • Fuels Institute Visions of the Future
12:00 PM – 4:00 PM

Working Lunch & Board Meetings

  • Board of Advisors Meeting

  • Board of Directors Meeting

Alberto Ayala
Deputy Executive Officer
California Air Resources Board

Alberto Ayala, Deputy Executive Officer, California Air Resources Board, directs the full range of policy, regulatory, and research efforts of CARB's technical staff working to achieve California's goals for clean, zero-emission, and low-carbon transportation; state-of-the-art ambient monitoring for air and climate pollution; and a widely recognized motor vehicle emissions and fuels testing program. In this capacity, Alberto oversees more than 500 staff of the Monitoring and Laboratory Division, the Mobile Source Control Division, and the Emission Compliance, Automotive Regulations and Science Division. Prior to CARB, he was an Engineering Professor at West Virginia University and a Design Engineer for Teledyne Ryan Aeronautical. He holds B.S., M.S., and Ph.D. degrees in engineering from the UC Davis. His internships were with GE Global Research, the California Energy Commission, and the Atmospheric Boundary Layer Wind Tunnel Laboratory at UC Davis.

Eric Bowen
Vice President
Corporate Business Development & Legal Affairs
Renewable Energy Group

Bowen leads the REG Life Sciences business unit. He joined REG in July 2010 when he sold Tellurian Biodiesel to REG. Bowen was a co-founder of Tellurian and served as President & CEO. He has been active in setting biofuels policy as a founding member of the California Biodiesel Alliance (CBA) and as CBA chairman from 2007 - 2012. He also served as chairman of the San Francisco Biodiesel Taskforce and as a member of the California LCFS Advisory Panel.

John Eichberger
Executive Director
Fuels Institute

In 2013, Eichberger became executive director of the Fuels Institute, an independent think tank dedicated to fostering collaboration among various stakeholders and producing comprehensive, fact-based and credible analyses of issues affecting the transportation energy market. Prior to joining NACS, Eichberger served as a legislative assistant for Representative Greg Ganske(R-IA), where he advised the congressman on issues relating to energy, environment and agriculture policy.

Horace Hobbs
Chief Economist

Horace Hobbs joined Phillips 66 as the Chief Economist in October of 2013. He is primarily focused on long range planning and capital allocation for the global portfolio of Phillips 66 businesses. He has spent his entire thirty year career in the downstream energy industry, primarily as a consultant, and also as a start-up venture executive.

He has testified as a downstream industry expert before the Federal Energy Regulatory Commission (FERC), The California Public Utility Commission, and the National Energy Board of Canada. He has published numerous articles and addressed various industry groups on a variety of topics related to energy markets and economics.

Horace holds a bachelor's degree in Chemical Engineering from the University of Houston and is licensed by the State of Texas to practice engineering.

Coleman Jones
Biofuel Manager
General Motors

Coleman Jones is a Fuels Technical Fellow for General Motors in North America. He concentrates on petroleum and bio derived fuels including properties, manufacturing processes, costs, and interactions with vehicles. He supports GM engineering and public policy worldwide on fuel issues. He is also chair of the ASTM Gasoline and oxygenated fuels subcommittee and several ASTM task groups and represents GM on the CRC board. Dr. Jones has been manager of fuels and lubricants for GM Powertrain. His group was responsible for current product support for fuels, engine oils, and transmissions fluids for General Motors. After completing his degrees in chemical engineering and materials science, his first GM positions were at the Powertrain Advanced Materials Development Center working on process and material development.

Dae Kim
VP of Research

Dae Kim is vice president of research for NACS, the association for convenience and fuel retailing. In this role, he oversees the development and implementation of initiatives that help NACS members maximize their effectiveness and profitability.

Dae and his team develop and disseminate key industry metrics that provide retailers and suppliers with performance benchmarks, and NACS with information that is critical to the industry's advocacy efforts on a range of issues including payment methods, motor fuels and tobacco. Additionally, Dae is a facilitator for Study Groups, serves on the board of directors for CSX, Conexxus and POPAI, and he is a member of the Coca Cola Retailing Research Council.

Dae grew up in Baltimore, received his undergraduate degree in political science and political economics from Washington University in St. Louis, and a Master's in International Management from the University of Maryland.

Paul Machiele
Fuel Programs Center Director

Paul Machiele is the Center Director for Fuel Programs in the Assessment and Standards Division of EPA in Ann Arbor, Michigan. Throughout his 30 year career at EPA he has been responsible for a wide range of regulations and initiatives covering gasoline, diesel fuel, and alternative fuels, as well as light-duty vehicles, heavy-duty highway engines, and nonroad engines. He has managed the Fuel Programs for the last 13 years and most recently led the development of Tier 3 vehicle and fuel standards and the renewable fuel standard regulations. In 2009 Mr. Machiele was the recipient of SAE's Barry D. McNutt Award for Excellence in Automotive Policy Analysis and in 2011 became an SAE Fellow. He received his bachelors and masters degrees in Mechanical Engineering from the University of Michigan.

Roger Melen
Senior Advisor
Toyota Infotechnology Center

Roger D. Melen is a Senior Advisor at Toyota InfoTechnology Center U.S.A., Inc. For the past 11 years, he has provided advice related to the deployment of advanced computer and networking technologies in future vehicle designs.

He worked as Vice President R&D of Canon Research Center America for 11 years on the deployment of networked computers in CMOS office and photographic imaging systems. Prior that that he was a founder of Cromemco Inc. an early and dynamic microcomputer company. He authored the widely respected IEEE book: CCD Technology and Applications. He has served a member of the Technical Advisory Boards for Cypress Semiconductor Inc. related to cell phone CMOS image sensors, Lumicyte Inc on proteomic spectroscopy, Congral LLC on networked medical conferencing and Fiorano LLC on Internet services. He also founded and taught the Electrical Engineering class on entrepreneurship for the past 35 years at Stanford University.

John Melo

John Melo has 30 years of combined experience as an entrepreneur and thought leader in the global fuels industry and technology innovation. Mr. Melo has served as Chief Executive Officer and a director of Amyris since January 2007 and as our President since June 2008. Before joining Amyris, Mr. Melo served in various senior executive positions at BP Plc (formerly British Petroleum), from 1997 to 2006, most recently as President of U.S. Fuels Operations from 2004 until December 2006, and previously as Chief Information Officer of the refining and marketing segment from 2001 to 2003, Senior Advisor for e-business strategy to Lord Browne, BP Chief Executive, from 2000 to 2001, and Director of Global Brand Development from 1999 to 2000. Mr. Melo currently serves on the board of directors of U.S. Venture & U.S. Oi Inc. ($10B in annual revenue) and Renmatix, Inc., and also serves as Vice Chairman of the board of directors of BayBio.

Rebecca Monroe
Senior Fuels Engineer
General Motors

Rebecca Monroe recently joined the General Motors fuels team as a Senior Fuels Engineer working on fuel effects on engines including biofuels and is the technical lead for the Top Tier Detergent Gasoline program. She has worked for 20 years on fuels in the automotive industry including fuel storage and handling systems, including components such as fuel tank systems, fuel pump modules, air intake manifolds, cooling and exhaust systems. She also works on industry collaborative projects including Coordinating Research Council, ASTM, USCAR and U.S. DRIVE fuels working groups. Before joining GM, Monroe was the Fuels Regulatory Affairs lead at Fiat Chrysler Automobiles, U.S. She has a degree in Chemical Engineering from Michigan Technological University.

Simon Mui, Ph.D.
Scientist, Clean Vehicles & Fuels
Natural Resources Defense Council

SIMON MUI is a senior scientist and director of NRDC's advocacy and research on vehicles and fuels in California. Over the past eight years, Simon has engaged in various state and regional efforts to cut climate pollution from the transportation sector.

Prior to joining NRDC, Simon worked at the U.S. EPA Office of Transportation and Air Quality Transportation & Climate Division, where he authored studies on plug-in hybrid electric vehicles and on climate mitigation strategies for the transportation sector. Simon has also served as a fellow at Harvard's Kennedy School of Government and as an engineer at an energy start-up.

Simon, a native of California, received his undergraduate degrees from U.C. Berkeley and his master's and doctorate from MIT.

Jo Lynne Parsons
OEM/Industry Liaison
Center for Quality Assurance

Parsons currently oversees multiple licensing programs designed to define, qualify and monitor the fluid's performance and to help consumers identify the OEM recommended fluid for their vehicle. After implementation, she continues to work with OEMs and industry stake holders to incorporate program improvements and new requirements and build awareness. Parsons was involved in the launch of dexosTM, GM's global proprietary engine oil specification and represents CQA in multiple industry organizations and task forces. She most recently took on the OEM / Industry Liaison role for the TOP TIER Detergent Gasoline program, a gasoline standard developed and currently recommended by eight automotive OEMs.

Dr. Ellen Peters
Professor Psychology, Director
Ohio State University Decision Sciences Collaborative

Dr. Ellen Peters is professor of psychology and director of the Decision Sciences Collaborative at The Ohio State University. Peters focuses on understanding the basic building blocks of human judgment and decision making and particularly how intuitive and deliberative processes help people make decisions in our increasingly complex world. She has worked extensively with federal agencies to advance the science of decision making as it applies to policy.

Steve Przesmitzki
Global Team Leader
Aramco R&D

Since 2014, Przesmitzki has lead the analysis teams located in Detroit, Paris, and Dhahran. The teams perform technical analysis focusing on current and future transportation technology, transportation regulatory policy, energy-use trends, and economic impacts. He was previously a Technology Development Manager for fuels and lubricants within the United States Department of Energy's Vehicle Technologies Program. His responsibility was to support the development of energy policy and management of research programs in transportation.

Event Location and Accommodations:
Hyatt Fisherman’s Wharf San Francisco
555 North Point Street
San Francisco, CA 94133

When you register for the event, we will arrange hotel accommodations on your behalf at the Hyatt Fisherman’s Wharf San Francisco. You will receive a special discounted room rate of $269*.

Located in the heart of Fisherman’s Wharf, just minutes away from San Francisco’s Financial District and Pier 39, this luxury hotel is only 15 miles from the San Francisco International Airport (SFO).

Final event details with hotel confirmations will be emailed to you no later than April 15, 2016. Please contact Allison Dean with changes to your hotel needs or cancellations. Attendees are responsible for arranging their own air and ground transportation needs.

*Room rates are subject to a 16.31% tax per night

The 2016 Fuels Institute Annual Meeting has reached attendance capacity, however there are other ways to get involved. We invite you to join us for the Summer Symposium Series where leading experts from across the fuels and vehicles markets will tackle hot-topic issues. Browse the Symposium sessions and register today! We look forward to seeing you in DC this summer.

Details for the 2017 Fuels Institute Annual Meeting is coming soon.

Please contact Donovan Woods (dwoods@fuelsinstitute.org or 703.518.7973) with questions.

Individuals from all facets of the fuels and vehicles industry are a valuable part of the Annual Meeting. View a full list of organizations that have representatives registered. Check back often as this list will continue to grow.