New Technology Adoption Curves - A Case Study on Delivering E25-Capable Vehicles to Market

Date: June 13, 2017 PDF: 856 KB
Our latest report - a case study exploring the time it would take a new technology to reach 20% vehicle market share (the percentage of market penetration we believe sufficient to satisfy consumer demand). The case study evaluates how many vehicles equipped to operate on E25 must be sold each year to achieve a 20% share of vehicles on the road by a certain moment in time. The case study serves as an example of what will be required to achieve significant market penetration for any new technology.

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