Observations on the current happenings in the world of vehicles and the fuels that power them from Fuels Institute Executive Director, John Eichberger.

Everybody Wants to Rule the World
In general, the developed economies of the world are uniting in their pursuit of a lower carbon/carbon neutral/net zero carbon emissions transportation system. It is a laudable goal and one that deserves careful attention, commitment and coordinated action to reduce carbon emissions throughout the global market. Yet, at the end of 2020 there seemed to be a significant lack of coordination, especially when we consider the flurry of activity with regards to banning the sales of internal combustion engines in the relatively near future.

When It’s Love
“The road is calling and I must go.” Those are the words on the framed poster above my desk, hovering above the image of Porsche 911 cruising on a winding mountain road. The open road has been a siren’s call for me my entire life – but that draw, that love affair with cars and driving that has been so strong throughout America’s recent history, seems to be fading away…especially among younger generations who are more drawn to technology than shiny objects on wheels. That, however, could represent an opportunity for the auto industry to regain some of its appeal.

Walking on the Moon
Similar to the commercially relevant derivatives of the Apollo program, the investments to develop technology that will enable autonomous vehicles are delivering benefits and enhancing the safety of transportation today through advanced driver assist systems. At a time when drivers are more distracted than ever (nearly 40,000 people were killed in vehicle collisions in 2019), the availability of these systems could not be more timely – and they are becoming much more common. If these systems can reduce accident-caused congestion and mitigate stop-and-start traffic conditions, they not only will yield safety improvements, but they also could significantly contribute to fuel efficiency and energy savings.