John Eichberger |
November 5, 2020
“The road is calling and I must go.” Those are the words on the framed poster above my desk, hovering above the image of Porsche 911 cruising on a winding mountain road. The open road has been a siren’s call for me my entire life – but that draw, that love affair with cars and driving that has been so strong throughout America’s recent history, seems to be fading away…especially among younger generations who are more drawn to technology than shiny objects on wheels. That, however, could represent an opportunity for the auto industry to regain some of its appeal.