The Commute


Observations on the current happenings in the world of vehicles and the fuels that power them from Fuels Institute Executive Director, John Eichberger.

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I’ll Be Around

  John Eichberger |  June 2020

Even though electric-drive vehicles are the up and comer technology and will play a significant role in the market in the near future, when we consider that the overwhelming majority of drivers continue to rely upon liquid forms of energy, it seems the attention paid to electricity is disproportionate.

Crazy Train

  John Eichberger |  May 2020

If you let your mind wander around the innumerable scenarios that may materialize in the coming months and years, it is enough to make you a little crazy - “Aye aye aye.”  Luckily for me I can always find an appropriate soundtrack to get me through.

I Can See Clearly Now

  John Eichberger |  April 2020

Growing up in Southern California in the 1970s and 1980s, I experienced first-hand the impact of air pollution and smog. There were so many days as a child that we were not able to take recess outside because of Smog Alerts indicating that it was unhealthy to be outside. There was a real necessity to change.

Things Will be Different (And Together We’ll Push On)

  John Eichberger |  March 2020

There is nothing normal about what is happening throughout the world right now–a worldwide pandemic, oil price wars between two major global players, a stock market operating on the fundamentals of a yo-yo, and glares of condemnation towards anyone suffering with seasonal allergies.

Ring of Fire

  John Eichberger |  February 2020

In mid-January, the U.S. Energy Information Administration (EIA) released its Annual Energy Outlook 2020 presenting their projections for the energy sector through 2050. I look forward to this report every year – it is big and complex, but when using the interactive table viewer, I am able to narrow my focus on those elements that will have the most relevance to the transportation energy market.

The More Things Change

  John Eichberger |  January 2020

As we begin a new decade, I will predict that the transportation market at the end of 2029 will look remarkably different from the one we just left at the end of 2019. Many of the pieces that will shape the next 10 years are beginning to fall into place and there is tremendous enthusiasm throughout the market.

Counting Blue Cars

  John Eichberger |  December 2019

Powertrain. Performance. Safety. Efficiency. Price. These are the things we most often discuss when we try to unravel why people buy one vehicle over another – they are measurable, comparable, rational.  But – are car buyers always rational?

Electric Avenue

  John Eichberger |  November 2019

At the direction of its Board of Advisors, the Fuels Institute is launching an Electric Vehicle Council to better understand how the market can deliver electricity in a way that meets the drivers’ needs as well as the needs of those interested in delivering the electricity. Yep, we have said for years that “fuels” does not mean just liquid, it means all energy powering transportation.

Been Caught Stealing

  John Eichberger |  October 2019

Not all good ideas have to be unique or original. In fact, some of the best ideas I have ever shared definitely came from somewhere else. When I stumble across stories and concepts that strike me as relevant to the future of the transportation sector, I want to help spread those stories to as many as possible.

You Might Think

  John Eichberger |  September 2019

There are so many story lines affecting the transportation energy sector, and so many diverse opinions about where the market may be heading, that it is truly a fascinating time to be a part of it. A perk of being part of the Fuels Institute is that we don’t have a preference for how the market evolves, we simply want to provide a data-centric perspective to help inform those responsible for the evolution.