Blog Post


Observations on the current happenings in the world of vehicles and the fuels that power them from Fuels Institute Executive Director, John Eichberger.

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Runnin’ Down a Dream

  John Eichberger |  August 6, 2020

A popular vision for the future of transportation has been assigned a variety of acronyms, but the one I seem to like the best is ACES – it makes me think of Molly Ringwald rolling her eyes in the John Hughes’ classic film, “Sixteen Candles.”  It stands for Autonomous Connected Electric Shared and presents a scenario in which human-driven vehicles become a thing of the past, traffic accidents and congestion are eliminated, and vehicle emissions disappear.

I’ll Be Around

  John Eichberger |  July 9, 2020

Even though electric-drive vehicles are the up and comer technology and will play a significant role in the market in the near future, when we consider that the overwhelming majority of drivers continue to rely upon liquid forms of energy, it seems the attention paid to electricity is disproportionate.

Crazy Train

  John Eichberger |  June 3, 2020

If you let your mind wander around the innumerable scenarios that may materialize in the coming months and years, it is enough to make you a little crazy - “Aye aye aye.”  Luckily for me I can always find an appropriate soundtrack to get me through.

I Can See Clearly Now

  John Eichberger |  April 30, 2020

Growing up in Southern California in the 1970s and 1980s, I experienced first-hand the impact of air pollution and smog. There were so many days as a child that we were not able to take recess outside because of Smog Alerts indicating that it was unhealthy to be outside. There was a real necessity to change.

Things Will be Different (And Together We’ll Push On)

  John Eichberger |  April 6, 2020

There is nothing normal about what is happening throughout the world right now–a worldwide pandemic, oil price wars between two major global players, a stock market operating on the fundamentals of a yo-yo, and glares of condemnation towards anyone suffering with seasonal allergies.

Ring of Fire

  John Eichberger |  March 2, 2020

In mid-January, the U.S. Energy Information Administration (EIA) released its Annual Energy Outlook 2020 presenting their projections for the energy sector through 2050. I look forward to this report every year – it is big and complex, but when using the interactive table viewer, I am able to narrow my focus on those elements that will have the most relevance to the transportation energy market.

The More Things Change

  John Eichberger |  January 29, 2020

As we begin a new decade, I will predict that the transportation market at the end of 2029 will look remarkably different from the one we just left at the end of 2019. Many of the pieces that will shape the next 10 years are beginning to fall into place and there is tremendous enthusiasm throughout the market.

Counting Blue Cars

  John Eichberger |  December 23, 2019

Powertrain. Performance. Safety. Efficiency. Price. These are the things we most often discuss when we try to unravel why people buy one vehicle over another – they are measurable, comparable, rational.  But – are car buyers always rational?

Electric Avenue

  John Eichberger |  November 25, 2019

At the direction of its Board of Advisors, the Fuels Institute is launching an Electric Vehicle Council to better understand how the market can deliver electricity in a way that meets the drivers’ needs as well as the needs of those interested in delivering the electricity. Yep, we have said for years that “fuels” does not mean just liquid, it means all energy powering transportation.

Been Caught Stealing

  John Eichberger |  October 22, 2019

Not all good ideas have to be unique or original. In fact, some of the best ideas I have ever shared definitely came from somewhere else. When I stumble across stories and concepts that strike me as relevant to the future of the transportation sector, I want to help spread those stories to as many as possible.