Blog Post


Observations on the current happenings in the world of vehicles and the fuels that power them from Fuels Institute Executive Director, John Eichberger.

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Where the Streets Have No Name

  John Eichberger |  July 9, 2018

Remember growing up? For some of us, that is getting more difficult but one of the hallmarks for many kids was the family road trip.

Under Pressure

  John Eichberger |  June 1, 2018

The strongest pressure washer you can buy at Home Depot delivers water at 4,500 pounds per square inch. Now, imagine fuel being injected into an engine piston chamber at 40,000 pounds per square inch! That is the reality of modern diesel engines - cranking out more miles per gallon by leveraging high pressure common rail (HPCR) injector systems. But nothing comes without complications and the Fuels Institute is leading a collaborative effort to study opportunities and challenges in the market.

Money for Nothing

  John Eichberger |  April 1, 2018

Is it time for a new grassroots campaign with a catchy hook?

Land of Confusion

  John Eichberger |  March 1, 2018

Driving home from a recent congressional hearing, I was reflecting on a question I was asked: "Can we make this any more confusing?" regarding the consumer experience when refueling their vehicle...

ICE, ICE Baby

  John Eichberger |  February 1, 2018

Like Vanilla Ice came under pressure from David Bowie and Freddie Mercury for "sampling" their technology, today's ICE vehicles are likewise under pressure from fuel economy standards and the unrelenting drum beat of electrification which threatens to steal their market. But don't count ICE out of the equation - there is a resurgence under way that should prove more fruitful than Vanilla's effort to shift from rap to hard core rock, then ultimately to high-end house flipping.

Consumers Hold the Keys, Even Before Buying the Car

  John Eichberger |  January 1, 2018

So much is written about the future of transportation and the shift to electric vehicles, but not enough focus is being given to the whims of the consumer. This fickle beast will determine whether alternatives, like EVs, will take over the world - but how do we know what consumers actually think and what they will actually do?

A Tango and a More Worldly View

  By John Eichberger |  November 1, 2017

My entire career has been focused in the United States and it is so easy to adopt a U.S.-centric philosophy, but once you begin to engage with others around the world, your perspective begins to change you realize how small the world is and how interconnected we all are.

It's All About the Denominator

  John Eichberger |  October 1, 2017

How often have you read a headline that makes you think the days of liquid fuels are over? But news of the demise of the internal combustion engine has been greatly exaggerated. And it's because we seem to have forgotten grammar school math and the rule of fractions.

Let's Leave Our Baggage At Home

  John Eichberger |  September 1, 2017

Despite the politically divisive world in which we live, it is still possible for people to step out of their boxes and open themselves to collaboration and an honest exchange of information and perspectives, and the Fuels Institute has established the forum for that to thrive.

Dog Parks and the Global Transportation Market

  John Eichberger |  August 1, 2017

We live in a global market. Regulations are increasingly being developed in a cross-border, collaborative fashion. And governments are always looking at each other to coopt ideas about how to guide their economies. The independent actions of individual government entities (sometimes nations, sometimes cities) can disrupt the flow of the market, just like a skirmish among terriers can rattle the dog park; but, these types of governmental actions often serve as distractions from what is really driving the market.