Medium-Heavy Duty Vehicle Committee | Electric Vehicle Council

Category: Market Trends

Money (That’s What I Want)

John Eichberger | June 2021 While the primary focus of discussion these days is how to decarbonize transportation and the pace of market expansion for electric

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Hybrid Theory

John Eichberger | May 7, 2021 The first hybrid vehicle introduced to the United States debuted 22 years ago – the Honda Insight. The following year,

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Life is a Highway

John Eichberger | February 3, 2021 On January 20, 2021, President Joe Biden signed an executive order committing the United States to accept the provisions of

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Consumer Choice | Episode 16

December 14, 2020 Choosing an innovation that is rationally better in terms of performance, cost or the environment does not always come intuitively or naturally

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When It’s Love

John Eichberger | November 5, 2020 “The road is calling and I must go.” Those are the words on the framed poster above my desk, hovering

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